From product to commerce-ready item data in seconds.

    Create GS1-compliant, quality-assured and complete item data plus professional images ready for retail – with minimal effort.
    Up to 40× faster and ~98% lower cost.

    No credit card required · Cancel anytime · First product free

    45s
    Digitisation time
    2,000+
    Active brands
    30,000+
    Products managed
    Pictura
    Stensåkra
    Torggummans Ägg
    Atria
    Värmdö Musteri
    Mälarchark
    Korvhantverk Stockholm
    Jakobsdals Charkuteri
    Hemgården
    Gudruns
    East Import
    Lulles
    Engelmanns
    RÅ
    Kombucheriet
    Lohilo
    Paul & Thom
    Tidsam
    WGS
    Partner
    Partner 2
    Mälarchark 2
    Coop
    Partner 3
    Partner 4
    Partner 5
    Partner 6
    Partner 7
    Partner 8
    Pictura
    Stensåkra
    Torggummans Ägg
    Atria
    Värmdö Musteri
    Mälarchark
    Korvhantverk Stockholm
    Jakobsdals Charkuteri
    Hemgården
    Gudruns
    East Import
    Lulles
    Engelmanns
    RÅ
    Kombucheriet
    Lohilo
    Paul & Thom
    Tidsam
    WGS
    Partner
    Partner 2
    Mälarchark 2
    Coop
    Partner 3
    Partner 4
    Partner 5
    Partner 6
    Partner 7
    Partner 8

    From passive data transfer to active data creation

    Product data has always been manual, expensive, and slow. Sygrid makes it automatic – in real time.

    From months and thousands → seconds and pennies

    How it works today

    How it works with Sygrid

    Manual and complex data entry workflows

    Automatic data creation in real time

    Expensive, slow image production

    Professional images generated in real time from a simple mobile photo

    Incomplete data that must be supplemented and adapted

    Data is structured, enriched and adapted automatically per GS1 and retailer standards

    Fragmented quality assurance, validation and accountability

    Built-in real-time validation and double quality assurance against legal requirements

    Months of iterations and long lead times

    Done in seconds – without bottlenecks, handoffs or iterations

    Result:

    • Administratively heavy process
    • High costs
    • Poor data quality
    • Long time-to-market

    Result:

    • Minimal effort
    • ~ 98% Lower cost
    • High data quality
    • ~ 40x faster time-to-market

    How it works in practice:

    Upload product data
    1

    Upload product data

    (Images, artwork, Excel, ERP exports)

    Generate product images
    2

    Generate product images

    Structure data
    3

    Structure data

    Validate & quality assure
    4

    Validate & quality assure

    Publish to systems
    5

    Publish to systems

    Structure
    Item data mapped for the recipient
    Review
    Rules and exceptions in one workflow
    Delivery
    Data and images ready for the next system
    John Brüel Gabrielsson

    A paradigm shift – only now technically possible.

    Getting a product commerce-ready has always been manual, slow, and expensive. Not because it had to be that way — but because the technology wasn't there yet. Now it is. What previously required multiple systems, specialist expertise and weeks of work, Sygrid now does automatically in one platform in seconds. This is not incremental. It is fundamental.

    John Brüel Gabrielsson

    CEO & Founder, Sygrid

    This is not incremental.

    It is fundamental.

    From simple mobile photo to sales-ready professional product images in real time

    A mobile photo is all you need. We generate high-quality images in multiple formats according to the industry's highest standards.

    Snatt's Bocaditos - Before
    BEFORE
    Snatt's Bocaditos - After
    AFTER
    Double Dragon Rice - Before
    BEFORE
    Double Dragon Rice - After
    AFTER
    Birra Moretti - Before
    BEFORE
    Birra Moretti - After
    AFTER

    ← Drag the slider to compare →

    Product data – automatic and accurate.

    Photograph the back/sides – Sygrid does the rest. The platform extracts, categorizes, and standardizes the information for you. You avoid manual work and your product reaches the market faster.

    The Sygrid platform automatically reads and ensures that:

    • Data is mapped against GS1 standard in real time.
    • Retailer-specific data is added automatically – no manual steps, shorter lead times for recipients
    • SEO-optimized product descriptions are generated in seconds – make your product visible and searchable online.
    • Real-time review flags issues immediately – you get guidance and avoid errors from the start.
    • You have full control over additions and edits – keep your assortment updated

    Double quality review.

    Confidence at every step – accurate and reliable product information every time.

    Real-time AI review.

    Sygrid automatically analyzes your product data and flags deficiencies or missing information. You get immediate guidance and can easily complete everything correctly from the start.

    Approved by quality technicians.

    Before the product is shared with connected retailers, our quality technicians perform a final review and approve the data. The result is product data you can trust.

    E-commerce Manager at ICA Store

    "This has simplified my life, it's magical how fast everything goes from mobile!"

    Deli Counter at Coop Store

    "Now we have happy staff and happy customers 🙂 Really, thank you so much!"

    Superfruit

    "It went so fast we uploaded everything"

    Deli Counter at Coop Store

    "This works great! Easy to add and clear feedback when something was wrong"

    E-commerce Manager at ICA Store

    "You said it would take 2 minutes per product, it only takes 1 minute!"

    Lejonet & Björnen

    "So smooth and so good!"

    Have any questions?

    Stores and producers who start using Sygrid are often surprised by how smoothly everything works. What previously required time-consuming manual work, deep knowledge of GS1 standards, expertise in regulations and legislation, expensive hardware for photography and post-editing, and multiple costly handoffs between people – is replaced by a few clicks.

    Curious about what the same improvements could mean for you? Get in touch and we'll show you concrete examples and answer all your questions!

    Contact us

    Trusted by Industry Leaders

    See why top retailers choose Sygrid for their product data needs

    "Efficient collection of article data from suppliers with high data quality is a fundamental prerequisite for meeting customer expectations – especially in digital channels, where the demands for accurate, updated and easily accessible product information are higher than ever. Together with Foodla (now Sygrid), we have enabled efficient and scalable data management with minimal manual work and short lead times for all external articles from ICA store suppliers. The result is more products online with complete and reliable information – and ICA retailers can go to market with an equally strong assortment online as in store."
    PJ

    Peter Johansson

    Product Manager Retail Solutions

    ICA Sverige AB

    Turn Data Friction Into Competitive Advantage

    Join 2,000+ brands already using Sygrid to accelerate their digital commerce.

    Get Started Today

    No credit card required · Cancel anytime