Foodla is now Sygrid
Published by Sygrid
We started Foodla to fix something that was clearly broken.
Getting a product onto the digital shelf should be simple.
Instead, it's been a mess of manual data entry, inconsistent formats, expensive image productions, legal risks around allergens and chemicals – and weeks of back-and-forth before a single product goes live.
Retailers lose sales.
Producers lose time.
Everyone loses patience.
We built Foodla to solve this – first for food, then for everything else.
A Paradigm Shift
Any sufficiently advanced technology is indistinguishable from magic.
That is exactly what is happening in product data right now.
What was impossible a year ago is now standard in our platform.
Going:
- from a simple mobile photo
- to professional, GS1-compliant product images
- to complete, structured and validated product data
- to a finished article in the receiving system
…now happens in seconds.
From Months and Thousands – to Seconds and Pennies
Traditionally:
- ~7,000 SEK per product
- weeks to months in lead time
With Sygrid:
- ~98% lower cost
- up to 40x faster
- often done in under a minute
This is not an improvement.
It's a shift in how product data is created.
What We've Built
An AI-powered platform that automates the entire flow:
- Photograph the product
- Generate professional product images in all formats
- Transcribe and structure data
- Adapt to GS1 and retailer-specific requirements
- Validate against laws, regulations, and standards in real time
- Deliver finished articles directly to receiving systems
No manual entry.
No handoffs.
No waiting.
We Eliminate Image Production Costs
One of the biggest costs in today's workflow is image production.
With Sygrid:
- packshots, lifestyle images, planograms, and MRHI are created automatically
- from a simple mobile photo
- in real time
- according to industry standards
What previously required photography, studios, and post-processing now happens directly in the system.
Quality and Compliance – by Design
Speed without quality is worthless.
That's why quality is built into every step:
- Structure according to GS1 and industry standards
- Real-time validation against EU legislation
- Control of allergens, ingredients, and labeling
- Final review by quality technicians
The result:
Data that isn't just fast – but accurate, complete, and ready to sell.
From Foodla to Sygrid
Today the platform powers:
- 30,000+ products
- 2,000+ brands
- Multiple categories: food, cosmetics, chemicals, animal feed, electronics
Foodla no longer describes what we are.
Sygrid does.
A system grid for product data.
Where data is created once – and used everywhere, without being duplicated, reformatted, or re-validated at every step.
What This Means for You
If you're already using Foodla, nothing breaks.
Your account, your data, your integrations – all unchanged.
You'll see the new name and brand roll out across the platform over the coming weeks. Foodla.nu will redirect to our new home at Sygrid.com.
If you're not on the platform yet, you'll notice the difference quickly.
What's Next
We're building the AI-powered infrastructure for retail data – not just for Sweden, but globally.
Sygrid is the foundation.
More to come.
Questions?
Contact us at support@sygrid.com or talk directly with your account contact.