Customer stories

Sygrid has been crucial for our e-commerce at ICA Maxi Botkyrka. From struggling to digitize our assortment, we can now easily offer more products online and meet our customers' expectations in a growing e-commerce environment.

E-commerce is a rapidly growing channel for us, but to sell a product online requires product images and detailed information that complies with regulations and legal requirements. For many products, this information was previously missing from suppliers, making it impossible to offer them online. Since ICA joined Sygrid, suppliers have been able to digitize their items via the Sygrid platform, enabling a massive expansion of our e-commerce assortment.

We have also invested in our store-produced goods, but digitizing these was previously a manual and extremely time-consuming task. Sygrid changed this. In the platform, we can easily take a photo of the product and a photo of its label, then the platform handles the rest – removes backgrounds from images, fills in product information, categorizes, and ensures everything meets the requirements.

When we got the opportunity to introduce our assortment in a new store, we realized that their goal was to achieve 100% coverage of the store's items online – everything available in store should also be available for customers to order online. To meet this need, we had to quickly and efficiently digitize all items for e-commerce.

That's when we were recommended Sygrid. With Sygrid's platform, we could smoothly digitize our assortment for online sales in a quick and clear way. The professional support from Anna, who helped us get started, was invaluable. Being able to use Sygrid's platform for all e-commerce data saved us an enormous amount of time and made it possible for us to quickly secure the deal.

Offering the entire store's range online is a given for us at Stora Coop Vinsta. With a hybrid model where we pick e-commerce orders directly in-store and from the warehouse, we have, together with Sygrid, taken our e-commerce to the next level and strengthened our local offering.

The platform has made it possible to better reflect the physical assortment online and customize the offering for our different customer groups. This includes digitizing our own-produced goods, from freshly baked bread to shrimp sandwiches from the deli counter.

We have also created new opportunities to reach business customers – for example, with bulk packs of semla buns and cinnamon rolls for holidays. When the demand for semla buns skyrockets before Fat Tuesday, we can quickly upload special offers online, which has become a major sales success.

Being able to quickly meet the increased demand at the right time with the right online packaging has made our business packages a big hit. With Sygrid, we can easily manage our assortment and actively work with which products we offer our customers – even in e-commerce. This allows us to give our customers the same range online as in the store, which has been a key to success.