Wolt chooses Foodla as product data partner – strengthening their retail offering

Tech company and platform Foodla is initiating a new strategic partnership with Wolt, one of the Nordic region's leading players in quick commerce. The collaboration means that Wolt will connect to Foodla's platform as a source for product data, to streamline the handling and reception of product information from its partners.

With the connection to Wolt, both assortment and users in Foodla – brands, suppliers and stores across multiple retail segments – reach yet another important sales channel.

"At Wolt, we are investing heavily in expanding our retail offering, with a particular focus on groceries. Over the past year, we have multiplied access to daily goods on our platform in several Swedish cities and established new partnerships. We clearly see that a strong and varied assortment, combined with high quality product information, is crucial for both customer experience and compliance with legal requirements and EU directives. Therefore, we are very pleased to initiate a collaboration with Foodla – a player with solid expertise in product data and an already strong presence in Swedish grocery retail. With Foodla as a partner, we can further sharpen our assortment through access to quality-assured product information for thousands of new items, enabling us to scale up faster and more structured. This is an important part of our long-term strategy to offer our customers an even better, safer and more informative shopping experience." – Johan Grönvall, CEO at Wolt Sweden

Foodla continues to grow as a hub for article data in Swedish retail. The platform is today used by players in groceries, health, home and specialty goods – and the collaboration with Wolt is a step in broadening the opportunities for suppliers to manage assortments for all their sales channels via Foodla, while maintaining data quality.

"The collaboration with Wolt is part of what we see across the entire retail industry: product data has become a key component in modern retail. Our role is to simplify the creation and flow of product information, so that producers, suppliers and stores – regardless of size – can easily share data and meet the requirements from all their sales channels in retail – at a lower cost, but with higher data quality, better regulatory compliance and shorter lead times. We look forward to helping both Wolt and our users reach out even more broadly, faster and with better product information." – John Brüel Gabrielsson, CEO at Foodla

About Foodla

Foodla is a Swedish AI tech company that develops a platform for collecting, creating, quality assuring and distributing product data in retail. With a solution that is simple, scalable and cost-effective, Foodla helps suppliers, brands and stores digitize product information for both physical retail and e-commerce. Among the customers are several of Sweden's largest retail players.

About Wolt

Wolt is a technology company that operates a delivery platform that connects consumers with a wide range of stores – including restaurants, grocery stores, pet shops, electronics stores and much more. Through the Wolt platform, customers can find, order and have their goods delivered quickly via direct delivery.