Foodla enters strategic partnership with ICA – simplifying product information management in e-commerce

Stockholm, July 10, 2025 – Swedish tech company Foodla has entered into a partnership with ICA, where the parties have signed a business agreement meaning ICA will use Foodla's digital platform to receive, manage and develop product data in the rapidly growing e-commerce sector. The platform enables efficient and structured collection of quality-assured product information from suppliers – for thousands of products in ICA stores' external assortment. This assignment clarifies Foodla's position as a leading platform for product data infrastructure in grocery retail.

The partnership marks an important step in ICA's continued investment in modernizing its e-commerce platform and creating a more seamless experience for customers. At the same time, it is part of ICA's ambition to be an efficient and attractive partner for store suppliers – by offering a modern, easy-to-use and cost-effective tool for sharing product information. By using Foodla's platform, which is already well established among many suppliers, ICA gets a scalable and automated solution to ensure product data is accurate, updated and easily accessible – something crucial in the digital store.

"We are proud to receive the trust from such a strong and established player as ICA. Our mission with the platform is to make it simple, cheap and fast for both ICA and store suppliers to create, distribute and manage quality-assured product data. It should be an obvious hygiene factor – not an obstacle – for all suppliers, large and small, selling through grocery retail. Digitizing a product for e-commerce shouldn't take months – and cost thousands – for store suppliers. With Foodla, it takes minutes – at a fraction of the cost. This partnership is further proof that our platform is mature and scales well, even in the most demanding environments." – John Brüel Gabrielsson, CEO and co-founder of Foodla

Foodla, which has previously initiated partnerships with Coop among others, thus continues its growth journey and strengthens its role as a key player for master data in grocery retail.

"Efficient collection of article data from suppliers with high data quality is a basic prerequisite for us to meet customer expectations – especially in digital channels, where demands for accurate, updated and easily accessible product information are higher than ever. Together with Foodla, we have enabled efficient and scalable data management with minimal manual work and short lead times for all external articles from ICA stores' suppliers. The result is more products online with complete and reliable information – and ICA retailers can offer an equally strong assortment online as in store." – Peter Johansson, Product Manager Retail Solutions, ICA Sverige AB

The partnership is already operational and covers ICA's e-commerce operations – at a time when both demand and customer expectations for assortment breadth and clear, accessible product information are increasing rapidly.

The partnership with ICA is further proof of Foodla's ability to solve business-critical problems at scale – and that Foodla's platform is now an established part of the infrastructure for Swedish e-commerce and master data management.

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About Foodla

Foodla is a Swedish tech company that develops a platform for collecting, quality assuring and distributing product data in retail. With a solution that is simple, scalable and cost-effective, Foodla helps suppliers and stores digitize product information for both physical retail and e-commerce. Among the customers are several of Sweden's largest grocery retailers.