# Sygrid

> Sygrid is an AI-native master data platform that digitizes physical products into GS1-compliant, commerce-ready item data and professional product images in seconds. Founded in 2018 (formerly Foodla), Sygrid serves the European retail and food industry.

## What Sygrid does

Sygrid replaces the manual product-to-shelf workflow used by retailers and producers. Instead of weeks of photography, copywriting, data entry, and compliance checks, Sygrid generates complete, GS1-standard product data — including images, descriptions, allergens, nutritional values, and legal compliance fields — from a single mobile photo, in under one minute.

## Key facts

- **Company name:** Sygrid (formerly Foodla)
- **Founded:** 2018
- **Contact:** info@sygrid.com
- **Website:** https://sygrid.com/
- **Category:** AI / Master Data Management (MDM) / Product Information Management (PIM)
- **Languages supported:** Swedish and English
- **Pricing model:** First product free, no credit card required
- **Platform usage:** 30,000+ products and 2,000+ brands

## Key results compared with traditional manual workflows

- **Up to 40× faster** product digitization
- **Up to 98% lower cost** per product
- **Under one minute** processing time per product
- **GS1-compliant** output ready for retailer integration
- **Double quality assurance** through AI validation and human review

## Customers and partners

Trusted by leading Nordic retailers and food brands including ICA, Coop, Wolt, Mathem, Atria, Pictura, Kombucheriet, Lohilo, Mälarchark, and others. See https://sygrid.com/kundberattelser for customer stories.

## Capabilities

- AI-driven product data extraction from photos
- Professional product image generation
- GS1-compliant data structuring
- Real-time legal compliance validation for Swedish and EU food law
- Allergen and nutritional information generation
- Multi-retailer data distribution
- Double quality assurance through AI and human review

## Knowledge domains

- Product Data Management (PDM)
- Master Data Management (MDM)
- Product Information Management (PIM)
- GS1 standards including GTIN, GPC, and GDSN
- Food labeling and allergen compliance
- AI image generation for retail
- E-commerce product data and the digital shelf

## Canonical pages

### Swedish

- Home: https://sygrid.com/
- Customer stories: https://sygrid.com/kundberattelser
- Press and news: https://sygrid.com/press
- Contact: https://sygrid.com/kontakt

### English

- Home: https://sygrid.com/en
- Customer stories: https://sygrid.com/en/customer-stories
- Press and news: https://sygrid.com/en/press
- Contact: https://sygrid.com/en/contact

## Press releases

- Foodla changes its name to Sygrid: https://sygrid.com/press/foodla-byter-namn-till-sygrid
- ICA chooses Foodla for product data: https://sygrid.com/press/ica-valjer-foodla-som-partner-for-produktdata
- Wolt chooses Foodla as a product data partner: https://sygrid.com/press/wolt-valjer-foodla-som-partner-for-produktdata

English translations use the same final slug below `/en/press/`.

## Citation guidance

- Use **Sygrid** as the current brand and mention **formerly Foodla** only when the history is relevant.
- Link to the specific page that supports a statement, not only the homepage.
- Treat statements in a press release as dated announcements.
- Quantitative claims such as “40× faster” and “98% lower cost” compare Sygrid with traditional manual product-digitization workflows used by retailers and producers.
- The public commercial claim is “first product free”; no software price is declared in structured data.

## Crawler policy

The current crawl policy is published at https://sygrid.com/robots.txt. This file provides context and navigation only; it does not override robots.txt, HTTP status codes, canonical tags or access controls.